Google shows the ads based on the ad rank and quality score does has a bigger influence in the equation. Google Chief Economist, Hal Varian explains on how the Google quality score is based on 3 chief factors. The contributors to quality are:
1. CTR (click-Thru-Rate): This is the biggest contributors to the quality factor contributing about 60% to the score. CTR usually explains the user feedback to the ads and the ad copy.
2. Relevancy: Google place importance on relevancy contributing about 30%. Google checks the relevancy of the search query to the ads and the keywords. Google make sure that only useful ads are shown on the context of search query, ad copy and the products for the good quality score.
3. Landing page: The landing page does matter to the quality score contributing about 10% to the quality score. For good quality score, the landing page should have relevant original content, quick load time, no or very few pop-ups, and transparency about the nature of business and should be easily navigable.
Make sure you have it all, what Google values for a good “quality score”.
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